‘Embrace Sensorial Experience’ at Fuorisalone2015


The 54th edition of Salone del Mobile was held in Milan. Sangwha made a statement at Samsung’s Fuorisalone hall through a series of massive ring structures and visual contents.

Following Samsung’s theme “Embrace: Sensorial Experience” which is Samsung Electronics’ vision of the IoT world as an immersive experience, we developed two suspended ring structures made out of 36 65” Samsung Curved SUHD TV sets stacked together to form a perfect circle on which we displayed synchronized visual contents in order to provide a complete 360° immersive experience. Visitors were delighted to see the crisp quality of the SUHD TVs and the variety of the color spectrum reflected in the contents.

The project granted Samsung a nomination and a spot in the top 10 for the Milan Design Awards, from a selection of over 2000 participating brands.