Chelsea Sponsorship Asia Tour


Summary


As part of a sponsorship with Chelsea FC covering Indonesia, Thailand and Malaysia, Sangwha worked in the installation of a special screen and floor interactive solution. Visitors were given the opportunity to experience Augmented Reality through interactive scenarios on the floor such as dancing at a club, avoiding obstacles while driving a car, playing football, etc

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.