IFA2014 VD Detail


We were assigned the task of creating ultra high-resolution contents in order to demonstrate the true potential of Samsung UHD TVs. The UHD demo was presented at IFA 2014 in Berlin. For the task we used our own RANDI studio to apply groundbreaking robotic and engineering techniques and mixed them with excellent visual direction to conduct high-speed shooting of elements such as water droplets, color powder, fire, sand particles and more. The result is a macro, high-speed orchestration of beautiful UHD (4K) contents.   


IFA: (InternationaleFunkausstellung) is an international industrial exhibition held in Berlin every year in September.